1 MAY 2024
We are seeking a DIGITAL MARKETING MANAGER on a full-time, permanent, remote working basis, based in MANCHESTER, UK.
The i2 Group, a Harris Computer company, is seeking a sales specialist to join our US sales team selling into a broad section of our diverse customer base.
The Digital Marketing Manager will report into the VP of Global Marketing and will be joining a small marketing team, that supports our business worldwide. The role will be key to helping us deliver against our digital marketing plan and wider marketing initiatives.
This is a new position key to the central marketing function, essentially to play a pivotal role in establishing and growing our digital footprint. The primary focus is on customer and prospect nurture marketing though various digital channels including outbound email, content development and social. The analysis of data is also key to this role.
The Digital Marketing Manager will own the planning and delivery of the customer and prospect nurture campaigns to help us improve customer retention and lead generation both directly and through our channel. The content plan is central to this success which you will also own, working in conjunction with the team. Primary responsibility will be to lead strategic digital marketing initiatives to help us grow our digital footprint and to further establish the i2 brand globally. In addition you will support the wider marketing team in their efforts to deliver against the overall marketing objectives.
Position & Responsibilities
In performing this role your core duties and responsibilities will include, but will not be limited to:
- Lead strategic digital marketing initiatives, leveraging market trends, and data analytics to enhance digital customer experiences and engagement across multiple channels.
- Oversee digital projects, ensuring they are delivered on time, within budget, and to a high standard.
- Evaluate target market segmentation and provide insights to inform marketing and new campaign strategies.
- Working with our SEO consultant, devise and implement SEO campaigns, ensuring all marketing outputs are optimised.
- Monitor and report on the effectiveness of digital marketing activities, making recommendations for improvements.
- Maintain company websites and digital channels, including content creation.
- Contribute to the delivery of wider marketing objectives and support strategic projects.
- Manage external suppliers, ensuring standards and timeframes are met within budget.
- Provide accurate and timely reporting as requested.
- Support for the wider marketing team as needed.
What we are looking for
- Hands-on marketing automation software experience
- Someone skilled in Hubspot for email marketing and for website platform
- Experience of using SalesForce
- Exposure to working for a global organization (preferable)
About i2
I2 Group is a world leader in intelligence analysis software. For more than 30 years we have empowered analysts and investigators in defense, national security, public safety, and commercial organizations to create actionable intelligence using network visualization, geospatial analysis, and unstructured text analytics tools. i2 customers provide safety and security across the globe, and we take great pride in supporting these critical missions with relevant and innovative technology solutions.
Benefits
Harris offer an extremely competitive employee benefits program, to include an annual lifestyle award program, paid time off, and more. Additional details will be provided based on the geographic location of the hired candidate.
As a Harris Computer company, we strive to create a respectful and united environment where all members of our globally diverse community are empowered and have equitable opportunities to succeed.
Supporting your application
Our recruitment process will comprise of interviews and, at times, a written exercise, an assessment day and/or a presentation. As an equal opportunities’ employer, we want to make sure we do all we can to make this a positive experience for you. When applying, please make us aware on your application of any adjustments or additional support we can provide you with before or on the day of an interview.
Our recruitment is managed centrally by our parent company, Harris Computer. Click below to apply.
