1. Introduction
This Privacy Policy explains how the i2 Group (also referred to as “i2”, “we”, “us” or “our”) collects, uses, discloses and protects personal information when you visit our websites, use our services, communicate with us, or otherwise interact with us (the “Services”).
This Privacy Policy should be read together with our Cookies and Similar Technologies Policy, which explains how we use cookies and similar technologies.
2. Personal Information We Collect
We may collect and process the following personal information.
Contact Information
Such as name, address, telephone number, email address, for example when you contact us, request information, or interact with us.
Business Information
Such as job title, employer, and business contact details, where you engage with us in a commercial or contractual context.
Location and Technical Information
Such as IP address, device identifiers, browser type, operating system, and information about how you use our websites and Services. This information may be collected through cookies and similar technologies.
Cookies and Online Tracking
Cookies and similar technologies on our websites are managed through a consent management platform, which controls the activation of non-essential cookies based on user preferences. Further details are available our in our Cookies and Similar Technologies Policy.
We use cookies and similar technologies for site functionality, analytics, security, and (where permitted) marketing purposes. You can manage your preferences at any time via our cookie settings.
Automated Information
Such as usage data, log files, and interaction data collected automatically to operate, secure, and improve our Services.
Email Interaction Data
Such as information about whether you open emails or click links, where permitted by law, to improve our communications and marketing.
Employment-related information
If you apply for a job or are employed by us, we collect information necessary to process your application or employment, such as contact information, work history, and legally required identifiers.
Feedback / Support / Enquiries
Information you provide when contacting us for support, feedback, or enquiries. This may include the use of AI-enabled assistance tools (such as our virtual assistant ‘TIM’) to help respond to enquiries and support requests, under appropriate human oversight.
Mailing List and Marketing
Contact details you provide when subscribing to newsletters or marketing communications.
Sensitive Personal Information
We do not intentionally collect or process special category or sensitive personal data. In the event such data is incidentally provided to us (for example in a support request), it will be handled in accordance with applicable law and minimized where possible.
Information from other sources
We may receive information about you from affiliates, service providers, business partners, or publicly available sources, where permitted by law.
3. How we use your personal information
We use personal information for the following purposes:
- to provide and administer our Services and websites;
- to manage our relationship with you and respond to enquiries;
- to operate, maintain, and improve our Services;
- to conduct analytics, research and development;
- to ensure security, fraud prevention, and system integrity;
- to communicate with you, including marketing communications where permitted;
- to comply with legal, regulatory, and compliance obligations;
- to exercise or defend legal rights; and
for other purposes disclosed to you at the time of collection or with your consent. In limited circumstances, such as when providing customer support, we may process personal data on behalf of our customers as a data processor. In such cases, we act only on documented customer instructions and apply appropriate contractual and technical safeguards.
4. Legal Bases for Processing (GDPR)
Where GDPR applies, we process personal information on one or more of the following legal bases:
- Contract – where processing is necessary to perform a contract with you;
- Legal obligation – where processing is required by law;
- Legitimate interests – where processing is necessary for our legitimate business interests and does not override your rights;
- Consent – where you have given explicit consent (e.g. for marketing or cookies);
- Vital interests – where processing is necessary to protect life; or
- Public interests – where applicable.
- Affiliates and subsidiaries within the i2 Group;
- Service providers who support our operations (e.g. IT, hosting, payment processing, marketing);
- Business partners, where you request their services;
- Authorities or courts, where required by law; and
- Third parties in corporate transactions, such as mergers or acquisitions.
- access your personal data;
- correct inaccurate data;
- request deletion;
- restrict or object to processing;
- request data portability; and
- lodge a complaint with a supervisory authority.
- know what personal information we collect and how it is used;
- access and request deletion of personal information;
- opt out of the sale or sharing of personal information (if applicable);
- limit use of sensitive personal information (if applicable); and
- not be discriminated against for exercising privacy rights.
You may withdraw consent at any time, without affecting processing carried out before withdrawal.
5. Automated Decision-Making
We do not use personal information to make automated decisions that produce legal or similarly significant effects on you.
6. Disclosure of Personal Information
We may disclose personal information to:
This may include third-party providers of analytics, marketing, security, and website functionality, where such providers act on our behalf and in accordance with applicable data protection laws. Details of cookie-based third-party providers are set out in our Cookies and Similar Technologies Policy.
We do not sell personal information for monetary consideration.
7. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy, including legal, accounting, and reporting requirements. When no longer required, personal information is securely deleted or anonymised.
8. Security
We implement appropriate technical and organizational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
9. Your Rights
GDPR (UK/EU/EEA) – You may have the right to:
California residents (CCPA/CPRA) – California residents have the right to:
We honour Global Privacy Control (GPC) signals where required by law. Requests may be submitted using the contact details below. We may verify your identity before responding.
10. Cross-Border Data Transfers
Personal information may be transferred outside the UK, EU or EEA. Where required, we use approved safeguards, such as Standard Contractual Clauses, to protect personal information.
11. Children
Our Services are not directed to children under 18, and we do not knowingly collect personal information from children.
12. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for their privacy practices.
13. Updates to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
14. Contact Us
To exercise your rights or ask questions about this Policy, contact us at:
Email: hello@i2group.com
Phone: +44 1223 770826
